4Ps is an institution which believes in serious academic pursuits which have practical implications, Indian Institute of Planning and Management has always been a fore-runner in academic endeavors setting benchmarks in education and industry. This 4Ps is also bringing out a business magazine. This magazine along with ICMR conducted a comprehensive research on India’s most admired people from various categories such as business, movies, politics, sports, media and others. Each short listed celebrity was judged on 3 parameters namely: Power to influence, Prominence in Media and leadership qualities.
A total of 512 respondents across 5 cities were interviewed and asked to rate each celebrity on a 10 point scale across each parameter. The overall mean helped ICMR to rank the 50 most admired people. Rajnikanth has been adjudged as one of the 50 most admired Indians.
Apart from Rajni, other Tamilians including Abdul Kalam, A R Rahman, Viswanathan Anand, P Chidambaram and Narain Karthikeyan too found their place in this survey.