“Do I want to be a generation that causes the death of tradition and culture?” asks Samantha

Speaking at the launch of her handloom store Tweave, Samantha asked a sensible question to audiences.

“Weavers earn one tenth of the price at which their products are sold. It was disheartening that in the towns and cities where this art once thrived is now fading away. The young generation does not want to take up the profession because of the low income. The existing weavers migrate to cities for another means of livelihood, they are laborers in the city, watchmen in your houses,” she said.

“The once-skilled artisans do not want to weave anymore. I met a weaver once, who said: ‘If I die, this dies with me.’ It was when I took this up seriously, do I want to be a generation that causes the death of tradition and culture? I do understand that there is a gap between the dated techniques and designs that are prevalent in the handloom sector and the new age fashion that is changing so quickly,” she added.

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