For the first time in the history of Tamil films, a Tamil film is being promoted in a never-before manner in Hollywood. Without an iota of doubt, readers can rest assured that it’s a film starring none other than Kollywood’s ‘evergreen Baashaa’ Rajinikanth!
Yes, the promotional activity relating to superstar Rajinikanth’s upcoming Shankar-directed 2.0 has commenced in right earnest; know where it has commenced? It is in Hollywood, California in U.S. As reported earlier, Lyka Productions has produced the film at a whopping cost of more than Rs.400 crores!
The film’s shoot was wrapped up a couple of months back and the post-production work is in full-swing. Sources close to the film’s crew stay that the work is almost completed but for (adding) visual effects. With more than six months to go for the film’s release in theatres across the globe in January next, the promotional activity has already commenced.
Starring Rajinikanth, Akshay Kumar, Amy Jackson, Sudhanshu Pandey, Adil Hussain, Kalabhavan Shajohn and Riyaz Khan in lead roles, the film is to be released in more than 100 countries across the globe. Lyka’s Mahalingam informs that a huge hot-air balloon, a popular way of promoting films in Hollywood, depicting the film’s logo, Rajini’s image and other details, have been made to float on air in Hollywood.
This is the first time that a Tamil film is promoted in such a huge manner by floating a hot-air balloon in Hollywood!