Baahubali movie stickers reached 13.4 million downloads in 7 days

Facebook has officially released a statement saying the animated Baahubali movie stickers in its Messenger app have reached 13.4 million downloads in just seven days.

“This was also the theme of the Messenger bot — another promotional tool used to keep the fans engaged. Audiences landing on the bot got an opportunity to engage in a quiz to know more about the characters,” the company said in a statement.

“The movie’s marketing campaign registered a seven-time increase in the total number of interactions on Baahubali’s FB page — increasing from 1.5 million in November-December 2016 to 10 million in January-May 2017,” the statement added.

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