Film distributors in Chennai are up in arms against actor Vijay demanding payment of Rs.14 crores to offset losses suffered while taking up distribution and release of the actor’s latest film Bairavaa in January.
It now turns out that the promotional campaign immediately after release of Bairavaa, which said that the film had collected Rs.100 crores it its first three days in theatres, was nothing but a false, orchestrated campaign. Vijay reportedly got the maximum as fee in his career for the film which had newbie Keerthy Suresh who was signed up reportedly at his behest.
Produced at a budget of Rs.70 crores, the film’s distribution was acquired at a cost of Rs.55 crores and was released on a day on which no other major film released. Released on ‘minimum guarantee’ basis in many halls, it turns out that the film didn’t even recover its ‘deposit’ amount at many centres. Distributors point out that a total of Rs.14 crores has been calculated as losses suffered by them in distributing the film.
The meeting of film distributors held yesterday in Chennai took some important decisions. “Frontline heroes’ recent films haven’t done as well as they were projected resulting in huge losses to us,” the distributors said. “We plan to demand and get money from heroes and as a first phase, Vijay should pay us Rs.14 crores to offset Bairavaa losses for us to take up release of his films in future,” they said.