The budget for the first look launch event of Rajinikanth – Shankar’s 2.o is pegged at Rs. 6 crores. At a time when producers are struggling to stabilize the money flow due to the demonetization of 500 and 1000 rupee notes, this whopping budget being spent by Lyca Productions has grabbed the attention of many.
The event is being organized by Wizcraft, a popular event management company. Lyca has reportedly allocated Rs. 40 crores as marketing spend for the film, which is touted to be the most expensive project in Indian film industry.
There are also rumors that Kamal Haasan and Shah Rukh Khan will grace the occasion as Chief Guests. The entire team of 2.o will be present at the event in Yash Raj Studios, Mumbai.