Bharti Airtel on Tuesday announced the launch of “Kabali” exclusive products and services.
These include special “Kabali” recharge packs with unlimited 2G internet, “Kabali” Hello Tunes and new “Kabali” branded SIM packs.
Via an exclusive SMS channel, Airtel users can also wish the superstar ahead of the film’s release on July 22. Special messages received from customers (names included) will be compiled into a coffee table book and presented to the superstar himself, as a memorabilia.
“We are happy to announce our association with ‘Kabali’, the most anticipated movie of the year. With our new ‘Kabali’ exclusive products and services, we look forward to delivering an exciting and up close experience for all the Rajini fans across Tamil Nadu,” George Mathen, Hub CEO – Kerala and Tamil Nadu, Bharti Airtel, said in a statement.
The ‘Wish Rajini’ campaign will be widely promoted through large format “Kabali” hoardings across the state and radio spots.