Vikram’s 10 Endrathukulla, promoted as an edge of the seat road thriller, tanked at the box office despite heavy promotional strategies from Fox Star Studios and AR Murugadoss, who jointly bankrolled the project.
In a recent interaction, Vikram agreed that the film did not work out. But, he said he’s still confused about why the film did not do well with the audiences despite the best effort and maximum hard work from the team.
Vikram pondered that there was lack of seriousness in his character and questioned himself whether that could be the reason behind the failure. His next film Iru Mugan is a science fiction thriller and he plays a dual role opposite Nithya Menen and Nayanthara for the first time.