There is no doubt in the market value of Ilayathalapathy Vijay. In fact, distributors are biding highest money for his film and of course, the figure is only next to Superstar Rajinikanth’s film.
But the strange thing is that Kalaipuli S Thanu, producer of Theri is quoting exorbitant price for the film and the trade is quite taken aback by his figures.
Apparently, Vijay’s last film Puli was sold to ATMUS Entertainment for a price of 1.5cr but Theri has been sold for 3cr. Similarly each and every area has been sold double than the normal price, which has shocked the trade.
Sources say that Theri has to gross nearly 140cr for breakeven, which means the film has to surpass Ilayathalapathy’s career best Kaththi/Thuppakki, which grossed around 130cr.
Similar kind of over the top business brought huge loss for Lingaa, hope Theri recovers back the money for the buyers.