How Think Music bagged Theri audio rights

theri-2Think Music has acquired the audio rights of Vijay’s Theri after a closely followed bidding among popular music companies for the past few weeks. Initially, it was said that Sony and Eros were the frontrunners of purchasing the rights.

Later, the options boiled down to Think Music and Lahari Music according to reliable sources who were privy to the development. Finally, due to a higher price, Think Music has managed to clinch the deal with an approximate price of Rs. 2.2 crores.

It must also be noted that Think Music’s parent company SPI Cinemas own the Chennai distributor rights for Theri and Kabali, which is also produced by Kalaipuli S Thanu.

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