Arka Mediaworks and acclaimed filmmaker S. S. Rajamouli, announced a partnership with leading character entertainment company, Graphic India to take to epic blockbuster film Baahubali: The Beginning, beloved by millions of fans across the country, and extend its story world beyond movies into original comic books, novels, animation and video games.
Graphic, currently in production on a number of digital comics and mobile shorts which will be released later this year, is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and merchandise.
“Extending the World of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me,” said director SS Rajamouli. “We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space”.
CEO of Arka Mediaworks, Shobu Yarlagadda said “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”
Graphic and Arka are also working on a larger animated project, tentatively entitled, “Baahubali: the Lost Legends,” which is being developed and produced by Rajamouli, Shobu Yarlagadda, and Graphic India Co-FounderSharad Devarajan. More details on that project will be released in the coming months.
“The epic storytelling and groundbreaking visuals that S. S. Rajamouli created have captivated millions of fans including myself, and the future of Indian cinema shall now always be defined as ‘before Baahubali’ and ‘after Baahubali’.
I am so deeply honored and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming,” added Graphic India Co-Founder & CEO, Sharad Devarajan.
Experience an age of legends and heroes; learn back stories and secrets about your favorite characters from the film and clues about the upcoming sequel.