Owing to the television channels’ decision to buy only big heroes’ films, the Tamil Films Producers’ Association has limited the invitation for film events and advertisements to Podhigai , Jaya Plus and Thanthi TV.
When Film Producers’ Association demanded the Channels to buy movies irrespective of the cast and budget, the television channels have denied it. Sources say that this decision of Tamil Television channels is influenced by Vijay TV, since their business is not dependent on high profile movies alone and their main focus is on reality shows.
This has put several other channels and film producers that run their business on movies in trouble and to regret their decision to streamline film promotions. The channels are now unable to hold on to their decision taken in a haste manner.