In earlier days, the expectations over an upcoming project was judged based on surveys. But these days they speak for themselves – and in the case of Ilayathalapathy’s upcoming ‘Kaththi’, it speaks in numbers of millions.
Not too long ago, Kamal Hassan’s ‘Uttama Villain’ poster was all over the internet, garnering a viewership of more than 1.3 million – but that was over a period of few days.
This time, director AR Murugadoss’s ‘Kaththi’ team released their innovative motion poster on YouTube a few days ago, and at the end of just six days, the video recorded more than a million views! The motion poster is maps famous places in Chennai city, recreated with the likes of newspaper articles on these places of prominence.
Starring Vijay, Samantha and Neil Nitin Mukesh in prime roles, directed by AR Murugadoss, ‘Kaththi’ is canned by George C Williams and has music scored by Anirudh.