The ever-popular ‘Rajini effect’ is well and truly on. Soon after the announcement made last week by the makers of superstar Rajinikanth’s upcoming film Kochadaiiyaan that the film would be releasing the world over on 11th April, films starring Kamal Haasan, Vishal, Dhanush and Sivakarthikeyan (which were slated to release in April) have now been postponed to release in May.
It’s a common knowledge in the film industry that release of superstar Rajinikanth’s film takes precedence over everything else: a Rajini film releasing in theatres is like carnival-time for theatre-owners, distributors and those who thrive on black-market in selling tickets in the first few weeks of the film. Even snacks/refreshment stalls inside theatres record a huge income during the showing of Rajini’s films.
As informed earlier, Kochadaiiyaan is to release simultaneously in Tamil, Telugu, Hindi, Marathi, Bhojpuri, Bengali, Punjabi and Japanese besides English versions.
All over the world, the film would be releasing in more than 6000 halls which is a new record for any Indian film. This obviously makes it difficult for theatre-owners in Tamil Nadu to accommodate films starring other heroes.
Due to this, Kamal’s Vishwaroopam II, Vikram’s I, Vishal’s Naan Sigappu Manithan, Dhanush’s Velaiyilla Pattathari and Sivakarthikeyan’s Maan Karate have all been postponed to be releasing in May. Vadivelu’s comeback film Pujabala Thenaliraman has also been postponed to release in May.