Arrambam has become the biggest hit of 2013. The movie, which was released on October 31, has done brilliant business at Tamil Nadu Box Office as well as worldwide. This again shows that Ajith Kumar’s star power works big time at the Box Office and if a movie of him gets positive response, then, it will surely set the collection centres on fire.
The Tamil movie opened up to positive reviews from critics and audience. The major credit for the success of Arrambam will also be shared with Ajith Kumar’s fans, as they spent overtime spreading good words about the movie on the release day and the day after. It created a complete positive atmosphere around the flick, which played a crucial role in reaching all section of audience.
Arrambam was released in good number of screens. Multiplexes dedicated major number of screens for the Tamil movie in first two days to cash in on the occasion. This also helped the movie to register a stunning opening at the Tamil Box Office. On the opening day, the occupancy for the movie in the entire state reached close to 95 percent, say traders.