On August 30, Sivakarthikeyan and his team set out to promote their much awaited release – Varutha Padatha Valibar Sangam (VPVS) which expects to hit silver screens a week later on September 6.
Confirming it on the same day at his microblog, Siva had written “The 1st day Of VVS promotion tour comes to an end..Coimbatore, Salem and Trichy done in 10 hrs..thanks to all for the semma super response:)
By the second day, the VPVS unit headed to Tirunelveli, and followed it up with long journey thereafter ensuring, they created the much desired impact ahead of its release.
Directed by Ponram and funded by producer R Madhan under the Escape Artists Motion Pictures, “Usually promotions happen through posters, television ads and radio announcement but we figured out that this movie is set in a rural milieu. So we thought, promoting it in such areas would give us good attention.” In addition, Sivakarthikeyan also confirmed moments ago, ” Back to chennai after 1500+ Kms of travel in 40 hrs..Happy fr the response in Cbe,Salem,Trichy,Nellai & Madurai. Thank u all..VVS in 5 days:)”
VPVS features the likes of veteran Sathyaraj, Sri Divya, Soori, Bindu Madhavi and Sri Ranjini.