Vijay Sethupathy and Sanchita Shetty’s May 1 release – Soodhu Kavvum , could be counted as one of the most successful releases in recent times. Based on small time kidnapper Das (Vijay Sethupathy) and Shalu (Sanchita Shetty) , this C V Kumar production, made on a small budget has grabbed the attention of many, despite a 30% tax imposition, being certified a U/A from the censor board.
Considering the fact that Soodhu Kavvum is an offering from a debutante director – Nalan Kumarasamy of Award Winning Tamil Short film – Naalaya Iyakunar fame, it is definitely a dream start and a commendable effort on his behalf. Likewise, for producer CV Kumar, who funded this project under his banner – Thirukumaran Entertainments, it is yet another hit which adds up to his glorious kitty comprising previous releases – Attakathi and Pizza .
CV Kumar says, “I think this being a project made on a small budget(less than Rs.5 crore), I was able to focus more on its promotion. Right from the poster designs to the trailer we have been aiming at promoting the movie in a unique way. But, at the end of the day , it is the first show which counts. Just like Pizza, Soodhu Kavvum was appreciated for its content and treatment.I am glad it has completed the 50 day mark at the box office.” Looking forward, CV Kumar hopes to offer his fans a horror entertainer in Pizza 2 – The Villa in the coming days.