Bollywood’s Aamir Khan takes the cake when it comes to the leading celebrity who gets paid the maximum fee for a day of shoot to star in a commercial. Film-stars endorsing various products have been a trend in India for the past decades. In the past decade or so, cricketers have entered the fray and have been competing with film stars in endorsing products.
With satellite television taking roots in the country, the advertisement fee for film stars has skyrocketed in recent years. The Telecom Regulatory Authority of India (TRAI) has regulated that television channels should not take up more than 20 minutes per hour to air advertisements and that the number of advertisements per hour shouldn’t exceed 12.
The new regulations come into effect from 01st October for all channels and from 01st July for news channels. The channels have since upped the fee per commercial they used to charge. Obviously, this has had a direct bearing on the fee of film stars per advertisement they appear in. Aamir Khan tops the list of most sought-after celebrities and is getting a whopping Rs.5 crore per day’s shoot for a commercial, it is reported.
Akshay Kumar comes next with Rs.3.5 crores and is closely followed by Salman Khan, undoubtedly the most eligible bachelor in the country, who gets Rs.3 crore per day’s shoot for a commercial. Ranbir Kapoor and the sizzling Katrina Kaif and Kareena Kapur are getting somewhere in the region of Rs.1.5 crore per day’s shoot while Deepika Padukone and Priyanka Chopra are paid Re.1 crore for a day’s sweat.
If you ask What do kollywood stars Vijay,Suriya,Karthi,Madhavan charge per day. Sorry the answer is nothing official on paper.