There are talks in the Tamil film industry that because of the great success of Ethir Neechal, Sivakarthikeyan may raise his salary. Ethir Neechal is a film which had Sivakarthikeyan and Priya Anand in the lead roles.
This film which was produced by Dhanush was directed by Durai Senthilkumar. Vendhar Movies had acquired the rights and has released this film. There was a big opening for this film because of the songs and Sivakarthikeyan’s comedy.
Apart from this, Ethir Neechal is in number one position. This film has earned a profit of Rs 11.5 Crores from 1st May to 7th May. The distributors gained an amount of Rs 6.75 Crores and because of this, the Ethir Neechal crew are in cloud nine.
After the stupendous success of this film, the crew of Ethir Neechal are joining hands once again in a film. This film which has Sivakarthikeyan in the lead role is to be directed by Durai Senthilkumar. It has been decided to release this film on 1st May 2014.