Hollywood has emerged an increasingly significant component of the Indian theatrical box office in the past few years. In the last year itself, key Hollywood releases have reached out to as many as 1000 screens and are also being marketed more and more aggressively.
In addition to this 3D screens have also witnessed substantial increase over the last few years which can be attributed to the growing fan base for this medium in the country. UTV Motion Pictures, the distributor of ‘Iron Man 3’ will be releasing the film in as many as 450 digital screens. This is by far the highest for any Hollywood release in India till date. Last year, Marvel’s ‘The Avengers’ was released in 250 while ‘Life of Pi’ was released in 350 digital theatres respectively. UTV will also taking the film to almost 350-400 single screens which is again a record of sorts as the normal range for any blockbuster Hollywood movies is 200-250 screens.
Gaurav Verma, Director – India Theatrical Distribution, Studios, Disney UTV comments on the release strategy, “Iron Man is one of the biggest franchises and after the super success of The Avengers in India last year, there has been a huge demand for Iron Man 3. It is clearly one of the most awaited Hollywood releases of the year. We are releasing the film in more than 1000 screens across all 4 languages in Imax, 3D and 2D formats. While the response has been phenomenal across multiplexes even our single screens partners are very excited to showcase Iron Man 3.”
Iron Man releases in English, Hindi, Tamil and Telugu in 2D, 3D and Imax 3D tomorrow..