Sasikumar has silently celebrated the 100th day celebrations of his film Sundarapandian. He celebrated it in an innovative way. He had personally been to the houses of director Prabhakaran and all the cast and crew including the driver and gave them the mementos and an affectionate letter.
He shared the success in this way. Sasikumar has started this innovative way of celebrating in Kollywood. When asked him that how he got this idea, he said, “If I had celebrated the success of Sundarapandian in a grand manner, it would have lasted only for few hours.
So I planned in such a way that this should be in the memory of my people for a long time. Amidst the people where people say that they are responsible for a success of a film, I wanted everyone to feel that they are responsible for the success. I have written a letter stating to everyone, “You are the one who made this film a great success.”
I went to each one’s house and personally handed over the letter.”I cannot forget the surprise and wonder in their faces. I had even met the persons in the ticket counters at Shanthi Theatre and conveyed my thanks. They never believed this. They held my hands affectionately. I can never forget their love in my life time.”