Kollywood chic Shruti Haasan has signed a deal as brand ambassador for a global brand. The pretty lass is excited to take up the fasionista tag for a US based premium brand – American Swan. The brand which primarily operates online has targeted the youth who are in sync with the latest trends in fashion and lifestyle.
“Delighted to join AmericanSwan! Love the threads very stylish & so comfortable!”, says Shruti, who has previously endorsed brands Cornetto and Kalanjali. CEO of American Swan, Anurag Rajpal says “We chose Shruthi for the business, because we are intent on showcasing the vigour, vivacity and character of someone who dreams without fear. Shruthi Hassan is a perfect match of everything that youth have in them.”
The global brand commenced business in India last November 2012, kicking off with the its “Young Achievers” campaign. Things look positive with Shruti on board for their upcoming campaigns. Meanwhile the actress is gearing up for two new releases up in Bollywood, namely Ramaiya Vasta Vaiya and D-Day releasing on June 21, 2013 and July 19, 2013 respectively. She is yet to announce her next Tamil movie post the much appreciated Janani in 3.