After back-to-back failures as producer with Karthi starrer Saguni and Alex Pandian, film-maker K.E Gnanavelraja has reportedly initiated a secretive ‘stock-taking’ exercise with his trusted team of aides. Sources close to Gnanavelraja, uncle of actors Suriya and Karthi, say that the exercise is apparently intended to find out the reasons/factors which contributed to both the films biting the dust at the box-office.
Gnanavelraja’s current 12-member team are the people assigned with the job of listening to the scripts from directors. Depending on the director’s reputation and the script(s), the team decides on behalf of Gnanavelraja as to whether or not the script(s) narrated to them deserve(s) investment. Gnanavelraja is also known to stick to his team’s decision.
Following the poor choice of Saguni and Alex Pandian, Not satisfied with the team’s work, Gnanverraja is said to be dismantling’ or ‘dissolving’ the team. At a recent meeting with the team, he has given the members a literal ‘dressing down’ and asked them to be wary of market trends and the public liking before deciding on the scripts which are narrated to them.
In the meantime, while movies produced by his home production are biting the dust at box-office at regular intervals, the other film distributed under his banner Attakathi and Kumki have done well. A ‘formal’ research is being conducted to go into this syndrome which belies logic.