There are lot of presentations to promote a film now a days. For the film Kazhugu, which has been waiting to chirp its wings on the screens, the latest promo campaign is unique. Right from the audio launch the songs from the composition of Yuvan have been rated superior. Now based on this staunch support, the crew devised a plan to promote the film. As the release date is nearing, March 9 it is expected, a song from the song was enacted live. Dhinesh, the National Award Winner, composed his choreography for the song Aambalaikkum. The song had the steps and moves made by the elite artist group comprising the hero Krishna, Thambi Ramiah and Karunas on the stage. To make the visuals more catchy and charming, Jeeva and Arya rendered their physical movements to the dance. Others who forayed to bless the kuthu song were Oviya, SJ Surya, Janani Iyer, Lingusamy, Siva Karthikeyan, Priya Anand, Venkat Prabu and his brother Premji Amaran. The highlight was the enchanting presence of Chitti Radhika and along with them was seen Thaman. Many people are of the opinion that this promo will easily pay off for the success of the movie. Some of the media and the others present said the strategy seemed to replicate the one made for Marina for the song Vanakam Chennai.