It was less than a day back that IG had reported that Suriya who is foraying as a host in small screen with ‘Neengalum Vellalam Oru Kodi’ will have Vikram as an arch rival for he might be hosting a small screen show as well.
It looks like Suriya has now found a brand rival in Dhanush; for apparently the ‘Soup Boy’ is being approached by all top notch brands Suriya is associated with including a telecom brand!
Not just this, Himani Navratna Hair Oil that has Suriya as its brand ambassador has signed an in-film ad deal with Dhanush, the brand will be shown on the world famous ‘Kolaveri’ song in ‘3’!
‘Kolaveri’ song showcases Dhanush and Shruti in the Marina beach and the brand feels their product will be a ‘cool connect’ with the track. The song has Dhanush dancing in front of a Himani Navratna oil store where others are buying the oil.
Three other in-film placement ads have also been signed for the ‘Kolaveri’ track. Dhanush sure knows how to cash in on the song’s success… It looks like K-town has finally found its marketing guru, in Dhanush!