it may sound like another Rajinikanth joke, but a new website dedicated to the superstar runs ‘without an internet connection’! Visitors to www.allaboutrajni.com are greeted with a warning that “He is no ordinary man, this is no ordinary website. It runs on Rajini Power” and are advised to switch off their internet connection to enter the website.
Only when the web is disconnected, one is allowed to explore the site. Netizens can trace the story of the legend from the beginning, read inside scoops from his films and get a glimpse of behind-the-scenes action, while browsing through famous Rajini jokes about impossible feats only he can achieve.
“The unbelievable spectacle of running a website without the internet is a tribute to Rajinikant’s larger than life image,” claimed Webchutney’s creative director Gurbaksh Singh, who developed the site for Desimartini.com.
With a heady mix of foot-tapping music, vibrant splash of colours, quirky quotes and illustrations, and icons in true Rajni style and lingo, the unique website reflects Rajini’s signature style. Singh told PTI that the website is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data packets between two terminals.