Marketing lessons from ‘Mankatha’

“The success of Mankatha can be used as a case study by those who would like to taste success in film industry. Effective usage of the internet is one of the important reasons behind the film emerging a super hit,” said G Dhananjayan, Chief – south business of UTV Motion Pictures.

He was addressing MBA students at a private college in Chennai on Wednesday, where the crew members of ‘Krishnaveni Panjaalai’ conducted a seminar on effective marketing tools to take cinema to the masses. Dhananjayan said: “No doubt that Mankatha is able to witness a grand opening because of Ajith. But at the same time, we should also take note of his fans and others marketing the movie on the web in a unique way.”

Others who spoke on the occasion include veteran filmmaker Balumahendra and Pandiarajan. Balumahendra’s speech drew the attention of students as he went down the memory lane and explained the making of evergreen movies like ‘Moondram Pirai’.

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