The Madras high court on Monday has ordered M/s Power Soaps Limited, not to use Tamanna Bhatia’s name or her photographs in their advertisements. The actress had filed a case against the company for using her picture in their promotion materials even after the expiry of their contract.
Justice V Ramasubramanian granted interim stay till June 8, after Tamanna Bhatia filed the petition against the company for unlawfully using her name and photograph for its product promotions. In her suit, the actress has claimed that she entered a contract with the company on October 7, 2008, as their brand ambassador for one year.
The contract was not renewed after one year. Considering her popularity, Tamanna Bhatia was approached by another brand to endorse their product and she signed a deal with the company on January 2010. But later it was brought to her notice that the Power Soaps was carrying her photo in the wrappers of the soap and on their ads without her permission even after the expiry of the contract.
Despite her repeated warnings, the company has not taken corrective measures, which made her to file the suit against the company. She has also demanded Rs. 1 crore in damages for exploiting her popularity.