After completing the talkie portion of Kanthaswamy, producer Kalaipuli S. Dhanu got involved in beautifying his product with highly attractive songs. The entrepreneurial producer and talented director Susi Ganesan made sure every song was shot in an exotic and attractive location. The duo also ensured that the lead pair Vikram and Shriya looked their best in astoundingly attractive costumes.
Recently, they shot the last song of Kanthaswamy in Italy. In this song Shriya looks super gorgeous in a beautiful long gown and adorned with jewels worth Rs. 6 crores ($1,229,886)! When Dhanu saw this jewellery set suggested by the costume design team, he readily agreed that it would look great on Shriya. Without any further deliberation, he rented the jewellery at the rate of Rs. 5 lacs per day and also placed an order for a matching dress which cost him Rs. 30 lacs!
Adding the cost of shooting in Italy to all this expenditure, producer Dhanu has spent about Rs. 1.5 crores on this song alone! But it is all worth it, say insiders, because Shriya looks strikingly beautiful in this song, which would serve as a great crowd-puller.