A dark horse, this story of friendship and its ultimate consequences, has run to full houses, beating even bigger productions that boasted of bigger stars.
Purely by-word-of-mouth, this movie, set in small-town Madurai of the early 1980s, enthralled adults who came of age in the era of bell-bottoms, bushy beards and clashing colours.
Subramaniyapuram (also spelt as Subramaniapuram) has been running to packed cinema houses ever since it was released in July 2008. It was released in a small number of theatres initially but seeing the positive response, distributors and theatre-owners alike decided to bring in more prints and squeeze in more shows.
The film has indeed tasted stupendous success throughout the state, all without much of the big budget publicity that marks extravagant productions. Following all this unexpected success, the overwhelmed cast and crew of Subramaniyapuram celebrated its 100 days function at Sathyam Cinemas yesterday evening. One of the main highlights of the evening was when Belly Raj and Deepa Mariam crooned the ever green love song ‘Kangal Irandal’ from the movie.
Luminaries from the film field who attended the glittery event praised the cast and crew for their achievements and groundbreaking work in Subramaniyapuram.